1. Select Your Format
Whisper Technique
Add parenthetical statements that build trust, address obstacles, highlight benefits, or show outcomes.
Hormozi Format
Use the "How to (Goal) without (Problem) even if (Obstacle)" structure for compelling titles.
Specific Format
Create targeted headlines that clearly identify topic, audience, and promise/outcome.
Tangible Format
Transform vague concepts into specific, measurable outcomes with concrete numbers and timeframes.
2. Enter Your Information
About the "Specific Format":
A good headline must answer 3 questions to be specific and compelling:
- What is this about? The specific topic (e.g., "6 Tips For Project Managers")
- Who is this for? The specific audience (e.g., "Entry-Level Project Managers")
- Why should they read it? The specific promise/outcome (e.g., "To Get Promoted In Their First 30 Days")
This format creates highly targeted headlines that clearly communicate value to a specific audience, making them more likely to click and engage with your content.