Business / playbook

Turn a business idea into an offer you can test.

Work through the customer, the problem, the delivery, and the basic numbers before building.

KKeith Rumjahn·4 min read·Free

EXAMPLE OFFER · ILLUSTRATIVE

An idea becomes something you can test.

THE STARTING POINT

I want to start an AI consulting business.

A MORE USEFUL RESULT

A one-week pilot to help an independent shop organize its most common customer questions into a reusable reply guide.

The deliverable: A reviewed reply guide and a short handover.
The first test: Ask a shop owner to walk through five real enquiries.
What remains unknown: Demand, willingness to pay, and the time required to deliver.

A hypothetical offer, not a validated business or a promise of earnings.

An idea becomes easier to evaluate when you can say who it helps, what they get, and how you will deliver it. This five-stage exercise helps you make those choices. Its output is a set of hypotheses to test with customers, not evidence that demand already exists.

YOU’LL WALK AWAY WITH

A draft offer, explicit assumptions, and a small customer-validation plan.

An AI assistant · your own context and examples

01 / Start with a person and a problem

Describe a specific customer group and a result they want. Include what you have heard directly from them, what alternatives they use, and what remains your assumption.

Ask the assistant to separate reported customer problems from ideas it generates. A long list of possible frustrations is useful for interviews, but it is not a substitute for them.

02 / Pick a delivery model you can support

The original prompt favors products people can use independently, such as templates, software, or recorded lessons. State your skills, time, and support limits so the suggestions fit your circumstances.

Choose one problem to solve first. Ask what the smallest useful version would contain and what should wait until you have evidence of demand.

03 / Separate revenue from what you keep

For an illustrative $2,000 monthly gross-revenue target, a $50 product needs 40 sales before fees, refunds, taxes, and other costs. That arithmetic says nothing about how easy those sales will be to make.

If each sale has $10 of variable costs, its contribution before fixed costs is $40. Recovering $400 of monthly fixed costs would take 10 such sales. Use your own figures and keep the assumptions visible.

READY TO MAKE IT YOURS?

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Test the offer before the full build

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